I'm Heading to World of Coffee Geneva – And I Couldn't Be More Excited!

There’s something truly special about the feeling of anticipation—and right now, I’m buzzing (even without the coffee!) because I’m getting ready to attend World of Coffee Geneva 2025.

This event has been on my radar for a while. It’s one of the biggest and most inspiring gatherings in the specialty coffee world, and the idea of being surrounded by people who live and breathe coffee—just like I do—is honestly a dream come true.

From producers and roasters to baristas, innovators, and café owners, World of Coffee brings together every link in the coffee chain. For someone like me and my brother, who are building West Pickers with a deep focus on origin, sustainability, and quality, it feels like the perfect place to learn, connect, and get inspired.

I can’t wait to:

• Discover new coffees and unique processing methods

• Meet producers and hear their stories firsthand

• Explore equipment and tools that could level up what we do

• Soak in the atmosphere of a global community driven by passion

  
  

Also—let’s be real—I’m excited for the tastings, the workshops, and the simple joy of being in a space where everyone speaks the language of coffee.

Geneva, I’m coming for you. And I’m bringing curiosity, gratitude, and a wide-open notebook.

Stay tuned—I'll be sharing highlights, impressions, and plenty of photos once I’m there. For now, I’m just really, really happy to be going.